Zavvi isn’t the biggest name in high-street retail anymore, but the entertainment retailer could end up as one of the best brands to watch over Black Friday 2021 for Lego fans.
While the Black Friday Lego deals won’t start for another few weeks, we’ve seen some early discounts going live from a few retailers, and they’re the standard fare for brick discounts: around 15% to 20% off select sets.
Someone missed this memo, though, and if you read the headline or previous copy of this article you probably know who. Zavvi is hosting loads of great pre-Black Friday Lego deals, which you can find below, and it’s also setting itself up as one to watch during the event.
What’s good about Zavvi’s current deals
There are two reasons Zavvi’s current deals are pretty impressive. Firstly, is that the retailer has discounted a wider range of sets than we normally see.
If you look at Lego deals enough, you often find the same sets get discounted regularly. The Fast and Furious Dom’s Dodge Charger, Harry Potter Privet Drive and Star Wars X-Wing and Tie Fighter kits get discounted basically all the time.
You have to be quite lucky to find some other sets discounted though, and that’s what’s impressive about Zavvi’s sale. We haven’t seen the Ninjago, Adidas Shoe and Heavy-Duty Tow Truck sets reduced before.
So Zavvi is proving itself with an interesting variety in the kits it’s discounting, but the price reduced is also impressive too. As we said, deals often cap at 20% off for Lego sets, with a few rare exceptions, but Zavvi’s reductions are reliably higher.
For example, the Millennium Falcon is 26.6% cheaper, down from £150 to £110, and the 3-in-1 Pirate Ship is 31% more affordable, with its previous £90 price slashed to 62%.
That might sound like only a small amount extra, but in the grand scope of Lego deals it’s pretty impressive.
Why you should pay attention during Black Friday
If Zavvi is showing its hand early with all these good deals, we could see even better ones during Black Friday.
We could see loads more uncommon sets will get discounted, perhaps at the same 25% or 30% reduction rate that we’re seeing already. And maybe the commonly-reduced sets will get even better discounts than we normally see.
It’s worth noting that this might not pan out – Zavvi could be launching its broadside early to encourage you to spend before Black Friday actually starts.
Either way, we’re definitely going to be keeping an eye on Zavvi to see what it ends up doing over Black Friday itself.
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