Bang & Olufsen unveils its most versatile and comfortable AirPods rival yet

If you think Apple’s $250 AirPods Pro (which can often be purchased for $200, $190, or even $175 nowadays) and Sony’s $280 WF-1000XM4 are unnecessarily expensive, then you’re probably not familiar with Bang & Olufsen’s lineup of ultra-premium true wireless earbuds.

The Beoplay EX’s stem design should help these bad boys sit better in your ears, guaranteeing a “comfortable and stable fit that can be worn for hours without readjustment.” Of course, that begs the question of why the company didn’t adopt such a “mainstream” design before, with the simplest answer having to do with fashion.

Then again, the Beoplay EX are by no means unfashionable, combining B&O’s trademark minimalist style with a more mass-oriented vibe for an overall look that arguably fits any type of user and all kinds of environments, from office buildings to your cozy neighborhood gym.

This being a Bang & Olufsen product, of course, you shouldn’t be surprised to find out that premium audio is a key focus area, with a large 9.2mm speaker driver somehow squeezed into the very compact and lightweight body of the Beoplay EX.

The battery life is also pretty great, at six hours of uninterrupted playtime even with state-of-the-art Adaptive Active Noise Cancellation technology always enabled and a total endurance rating of up to 20 hours when taking the “pocket-sized” charging case into consideration as well.